Month 2 · Land your first clients

Warm DMs that don't feel like spam.

The whole trick: lead with a genuine compliment, give value before you ask for anything, and keep it human. Copy a script, swap the yellow bits for real details, and send 5–10 a day. Track them in the sheet at the bottom so nobody slips through.

The four rules
RULE 01

Warm up first

Follow, like and leave a real comment for a few days before you DM. You're a familiar face, not a cold stranger.

RULE 02

Compliment, specifically

Name the actual work — "that ombré set you posted Tuesday". Generic flattery reads as a bot.

RULE 03

Give, then ask

Offer the free audit or a quick tip first. Value up front earns the reply.

RULE 04

One soft ask

End with a low-pressure question, not a sales pitch. Make saying "yes" tiny.

Copy-and-send scripts

Four messages that do the work.

1 · First touchDay 1
Hey [name]! 💕 We've been loving your work — that [specific post, e.g. russian volume set] was stunning. We're two local sisters who do social media for beauty businesses here in [Moreton Bay]. We actually put together a quick, free "3-things" audit of your Insta with a couple of ideas to get you more bookings — no strings at all. Want us to send it through? 😊
2 · Deliver the auditOn reply
Yay, here it is! 🙌 [attach the audit photo/PDF] The three things we'd start with are in there — the biggest quick win is probably [e.g. adding a booking link + clear call-to-action]. If you ever want us to just take all of this off your plate, we do done-for-you posts, Reels & replies from about [$X]/month. Totally no pressure either way — happy to answer anything! 💫
3 · Gentle follow-up3–4 days later
Hey [name]! Just floating back up 🌸 Did you get a chance to look at the audit? Even if you don't work with us, we'd genuinely love to see you booked out — happy to answer any questions about doing it yourself too. 😊
4 · Book the chatWhen they're keen
Amazing! 🥳 Easiest next step is a quick 15-min chat — we'll show you exactly what a month with us looks like and you can decide from there. Are you free [day/time], or is there a better time this week? We can do a call or just message here — whatever's easiest for you! 💕
When they hesitate

Kind replies to the common three.

“It's too expensive.”
“Totally understand! Most clients find one or two extra bookings a month more than covers it — and we've got a smaller starter option too. Want me to show you that one?”
“I already do my own.”
“You do it so well! A lot of our clients did too — they just got their time back. Happy to send the free audit anyway so you've got some fresh ideas 💛”
“Not right now.”
“No worries at all 🌸 Can I check back in a month or so? In the meantime I'll leave the audit with you — no pressure ever.”
The list

Your 50-salon tracker.

Add local beauty businesses as you find them. Click a status to cycle it: To do → Sent → Replied → Won. Everything saves in your browser on this device.

Tip: fill it while scrolling Instagram — 50 names is your Week 5 goal.
#Business@handleSuburbStatusNotes

Saved automatically to this browser.