90-Day Launch · Beauty & Local Business · Moreton Bay QLD

Sell what you already know.

A social-content studio for beauty and local businesses — run by two sisters who live on socials and understand the beauty world from the inside, with Dad building the websites behind them.

Sp Spice · content & social Si Siesie · content & social D Dad · websites & setup
Start with
Beauty
salons, nails, brows, lashes
Hero offer
Social mgmt
done-for-you, monthly
Startup cost
~$0–200
tools are mostly free
Goal by day 90
2–3 clients
on monthly retainers
Why this wins

You're not learning a market. You already are one.

Teaching seniors AI meant learning something first. This is the opposite: two young women who understand makeup, nails and social media, selling exactly that to businesses that are visual by nature and hopeless at posting. Every asset you have is a service someone will pay for.

Manicurist filing a client's nails
💅 Beauty know-how

You speak salon — instant trust, better content, and referrals that spread through the industry.

Creator setting up a phone on a tripod to film content
📱 Social fluency

Done-for-you Instagram, TikTok & Facebook — posts, reels, captions and stories that actually get booked.

Makeup being applied under a ring light
✨ AI, put to work

10× the output — captions, promo graphics, before/after edits, ad creatives and auto-reply booking bots.

The plan in one line

Win beauty businesses first with your insider edge, prove it with real results, then take the exact same system to the wider local market in Month 3.

Dad's part

Booking-enabled websites as a higher-ticket upsell — offered once a client already trusts the girls' social work.

The offer ladder

One hero offer, priced to grow into.

Social media management is the recurring core. Start below the market ($1,000–2,000/mo is the going rate here) to win your first clients on results, then climb as your portfolio fills.

Step 1 · Get in the door

Content Pack

A one-off "try us" batch
$150–300ONE-OFF
  • 12–15 ready-to-post graphics & captions
  • 2–3 short reels
  • A no-risk taste of your work
The hero offer
Step 2 · The core

Social Management

Done-for-you, every month
$500–1,200PER MONTH
  • 12–20 posts + weekly reels
  • Captions, hashtags, scheduling
  • Comment & DM replies
  • Monthly results report
Step 3 · Premium

Full Studio

Social + growth extras
$1,200–1,800PER MONTH
  • Everything in Social Management
  • Monthly on-site content shoot
  • Paid ad campaigns
  • Auto-reply booking bot
Laptop showing a website design
Upsell · Dad
Website + booking
$600–1,500

A clean site with an online booking link — the natural next step after socials.

Upsell
Content shoot day
$250–400

A batch of photos & reels filmed on-site to fuel a month of posts.

Upsell
Booking bot / auto-DM
$200–500

AI replies that answer FAQs and push people to book, 24/7.

Prices in AUD. Register for GST only once combined turnover passes $75,000. Always agree scope in a simple one-page service agreement before you start.

The 90 days

Three phases, twelve weeks, first clients paying.

Built for "time-rich, low-budget": ~10–15 hours each per week. The whole first month turns your own socials into a portfolio so good that salons want what you have.

MONTH 1

Build & prove

Goal: a real portfolio and a business shell — before charging a cent.
WEEK 01

Name the studio

  • Pick a studio name, handle & vibe (beauty-forward, memorable)
  • Set up your own Instagram + TikTok as the shopfront
  • Nail the one-line pitch: "We get beauty businesses more bookings."
WEEK 02

Build the content system

  • Lock your toolkit: ChatGPT, Canva, CapCut, a scheduler
  • Create a repeatable weekly process you can copy per client
  • Post daily on your own socials — this is your live demo
WEEK 03

Make it a business

  • Free ABN (abr.gov.au); pick sole trader ×2 or a partnership
  • Dad: build a simple one-page studio website + portfolio
  • Set up invoicing, a rate card & public liability insurance
WEEK 04

Create the proof

  • Do 1–2 free "pilot" salons (a friend's or family's business)
  • Produce a full month of real content — before/afters, reels
  • Screenshot the engagement & booking lift for your case study
MONTH 2

First paying clients

Goal: convert pilots and land your first monthly retainers.
WEEK 05

Build the outreach list

  • List 50 local beauty businesses (nails, hair, brows, lashes, spray tan)
  • Follow & genuinely engage with each on Instagram first
  • Write a short, warm DM script offering a free "content audit"
WEEK 06

Pitch with proof

  • Send 5–10 DMs a day; walk into a few salons with a printed mini-audit
  • Show the pilot case study — real results beat any sales pitch
  • Convert your pilots into paying monthly clients
WEEK 07

Sell the core offer

  • Land your first 1–2 paid Social Management clients
  • Onboard with a shared content calendar & a quick brand chat
  • Offer the Content Pack to anyone not ready for monthly
WEEK 08

Deliver & delight

  • Post consistently, reply to every comment, film weekly reels
  • Send a simple month-1 report; make the client look like a star
  • Ask each happy client for a testimonial + one referral
MONTH 3

Systemise & grow

Goal: add upsells, widen the market, raise prices.
WEEK 09

Stack the upsells

  • Dad: pitch websites + online booking to your social clients
  • Offer content-shoot days & a booking bot to your best clients
  • Set up review requests so clients gather 5-star Google reviews
WEEK 10

Widen the net

  • Take the proven system to adjacent local businesses
  • Cafés, gyms, florists, mobile trades — same service, new market
  • Reuse your beauty case studies as proof you deliver
WEEK 11

Raise prices & referrals

  • Lift pricing toward market rate on your best package
  • Add a referral reward — salon owners all know each other
  • Package a tidy "Full Studio" tier for premium clients
WEEK 12

Review & plan Q2

  • Tally income, best offer & most enjoyable work
  • Decide what to do more of — and what to drop
  • Set a target for the next 90 days together
Month 3 · Widen the net

The same system, a whole new market.

Once beauty proves it works, cafés, gyms, florists and local trades are the identical service with fresh case studies behind it.

Getting the first clients

Where the beauty businesses are.

Your marketing budget is basically zero — and it doesn't need to be more. The whole game is proof + warm, specific outreach to people who already see you're good at this.

01 Instagram & TikTok DMs

Follow, engage, then offer a free content audit. Your own great feed is the proof — no cold-calling needed.

02 Walk in with a mini-audit

Print a one-page "3 things I'd change about your Insta" for local salons. Bold, memorable, hard to ignore.

03 Local Facebook groups

Morayfield/Caboolture community & business groups. Post value and before/afters, not just ads.

04 The industry grapevine

Beauty is tight-knit — one happy salon owner tells five others. Referrals are your fastest growth channel.

05 Beauty suppliers & markets

Wholesale beauty stores, local markets and expos are full of your exact clients in one place.

06 Your own socials = the ad

Every reel about your work is a 24/7 sales rep. Show the process, the results, the behind-the-scenes.

Your toolkit

Free tools, professional output.

You can deliver everything below on a phone and a laptop. Paid upgrades come later, funded by clients — not before.

ChatGPTCaptions, content ideas, replies, client strategy.
Canva (Magic)Graphics, carousels, promos, brand kits.
CapCutReels & TikTok editing with trending templates.
Meta Business SuiteFree scheduling across Instagram & Facebook.
ManyChatAuto-DM replies & booking bots (premium upsell).
Dad's web stackA booking-enabled site to sell as an upsell.

Your real edge isn't the AI

Anyone can prompt ChatGPT. Almost nobody selling social media to salons has actually been in that world. You know what a good set of nails looks like, what makes a brow reel stop the scroll, how salon clients talk. That taste is the thing you're really selling — AI just lets two people produce like ten.

Set-up checklist · Queensland

The boring bits, done once.

Both daughters are over 18, so you can start as sole traders or a partnership today — no company needed.

Get an ABN (free)

abr.gov.au — same-day if ID matches ATO records. Choose sole trader ×2 or partnership.

Business name (~$44 / 3yr)

Register with ASIC if the studio name isn't your own legal name.

Public liability insurance

Worth having once you're on-site at salons filming content.

Simple service agreement

A one-page contract: scope, price, what's included, notice period.

Invoicing + bank account

Wave or Square for invoices; a separate account keeps tax painless.

Content permissions

Get written OK to post clients' customers; keep a photo-consent note on file.

One 30-minute chat to book

A free session with a QLD small-business advisor (business.qld.gov.au) or a quick accountant call confirms structure and tax. Do it in Week 3 — after you've decided you're serious, before you're too busy.